Hi! I’m Haley, and I think humans are fascinating.
I’m a Senior Staff UX Researcher at GoFundMe, where I shape research strategy across emerging products and experiences that help people manage and share fundraisers. My work includes Giving Funds, GoFundMe’s donor-advised fund, where I’ve explored how people approach charitable giving as part of their broader financial lives. I partner with product teams to identify the questions that matter most, challenge the assumptions shaping our roadmaps, and translate evidence into clearer decisions about where to invest and what to build.
My work on GoFundMe Giving Funds builds on my experience at Wealthfront, where I studied the motivations and mental models behind people’s investment decisions. Before that, I was a Research Manager at Meta, where I led a team studying how people express multifaceted identities online and form impressions of one another through digital information.
I’m a mixed-methods researcher and strategic advisor who enjoys bringing clarity to complex, consequential questions. I aim to help organizations connect evidence across teams, develop a shared understanding of the people they serve, and make better decisions over time. I believe people are the experts in their own lives, and that products should earn a place in those lives by reflecting their motivations, circumstances, and needs. I also love finding creative ways to bring research to life, whether that’s a zine, a set of trading cards, or even an interpretive dance.
I have a PhD in Health Informatics and a Master of Science in Human-Computer Interaction from Indiana University, as well as a Bachelor of Commerce from the University of Calgary. My dissertation examined social support in rare-disease and common chronic-illness communities.
Last Updated August 11, 2026